Wood matters in all we do

28 May 2015

Did you know that Wood matters?

Wood matters in all we do, in all we are, even in fashion. As human beings, we use wood in our own benefit almost since forever. So, Dialetu has natural wooden fashion accessories, an all-natural wood collection. Watches and sunglasses made of and produced in natural wood or bamboo. The future of sustainability and eco-friendly fashion is here. Know better.


Meet our natural wood brands


I want Proof

Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The idea to start the brand surfaced in 2010 when founder, Brooks, was trying to create a bamboo ski pole in his garage. The ski pole was a failure, but it planted the seed that would eventually morph into Proof.

In the following year, while building up the idea of a wood consumer product, the first prototypes of sunglasses were created. With Brooks moonlighting at Proof while also working his day job, the company was managed out of his garage with one laptop and a rack of sunglasses. Brooks, Tanner and Taylor took the product to their first trade show the day after launching the website, and the reception surpassed any expectations they could’ve had.

Since then, the company has continued to grow and expand, going from garage to global in a few short years. Proof has kept pace with the demand for eco-friendly products, continuing to be a pioneer in sustainable eyewear.

Proof embraces the idea of being global citizens by doing good around the world. The bird logo represents the belief, “Everyone has wings to fly, some just need a little help.” The efforts in helping others have affected people from Idaho to the other side of the world.

Today, Proof is headquartered in Boise, Idaho, USA at the recently opened Proof Flagship Store, and is sold in more than 20 countries worldwide. The company continues to break new ground in sustainable eyewear and push the brand into new territory.

The startup provides products handcrafted from sustainable materials including FSC-certified wood, cotton-based acetate, and repurposed skateboard decks. Proof stands firm on three principles: heritage, sustainability, and giving back.


Panda Eyewear, the visionaries

“We are on a journey to change the environmental and social impact of sunglasses. We produce high-end sunglasses handcrafted from sustainable bamboo. What’s more, each purchase gives the gift of vision to someone in need.  Through our partnership with Optometry Giving Sight, we have found a unique opportunity to help grow organically alongside a non-profit organization.”  

What you’ve just read is the mission statement by Panda Eyewear. They even invite us to be visionary by wearing Panda sunglasses and helping this social cause.


WeWood Watches: let’s reforest the planet

The brainchild of an Italian watch lover and two eco-smart entrepreneurs, WEWOOD fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, a hybrid of technology and nature resulting in a unique watch that's both handsome and earth friendly.

The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEWOOD hit the scene as the avant-garde approach to sophisticated sustainability. Later that year, WEWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners 'American Forests' and 'Trees For The Future'.

With this cohesive collaboration, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWOOD purchased. Since 2011, WEWOOD has planted 300,000 trees with its partners and sets challenging targets for 2015 and beyond. Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist.

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