Daniel Wellington, the timeless brand

16 Apr 2015

Daniel Wellington

Who is Daniel Wellington? Get to know him and his story.

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course.

A strong friendship emerged between the two, and the brand’s founder was inspired not only by the man's many great life stories but also by his class and timeless style of fashion.

The preppy trend is bigger than ever before. The creators felt that there was an empty space in the watch market. There was something missing and the Daniel Wellington team was willing to fill that gap.

Their vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch.

When Filip’s line of watches came to be launched, it was no insecurity that the brand would be named after Daniel Wellington.


The unique, simple and timeless Design

Daniel Wellington loved to wear his watches on old NATO straps. Daniel Wellington’s team liked the idea and felt of the mix so much that they wanted to incorporate the idea into their own line of watches. The team felt it important to make the watch thin and elegant – as they wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps.

After returning from his trip, Filip sat down and started looking at different combinations he liked himself. It was important that he loved the watch, personally, or he knew that he could never sell it and be proud of it.

Slowly but surely, a beautiful watch emerged. It was chic, refined and perfectly round. It was minimalistic and without too many features.

Therefore, it’s noticeable that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap which will appeal to almost everyone with a sense for classic and timeless design.

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